There are three stages to inbound marketing. They are:
The first stage is the simplest. You want to attract people to visit your website, read your blogs and
download your content.
But you don’t want just anyone. You want people who are highly likely to become customers.
Before you start creating and publishing content, you need to know who your ideal buyers are and
what matters to them. Only then can you create content that’s wholly relevant to that audience.
Once you’ve got a captive audience, then what? You need to keep engaging with them on the
platforms that they use every day.
The Engage stage is all about maintaining quality relationships with prospects and customers.
You need to personalise interactions and deliver value to your audience – ultimately creating a
The final stage. Here, you have to align with your sales team and generate content specifically
focused on individual sectors, companies and prospects.
You have to use tools to reach your target accounts and keep a meaningful dialogue going.
The ultimate prize is to convert those accounts into customers.
(source: unknown/please claim)