Marketing Strategy for this year – IAMPOWERED MEDIA

Marketing Strategy for this year

Marketing Strategy Package - iampowered media - POWERFUL MARKETING
Marketing Strategy for this year
January 26, 2021
Marketing Strategy Package - iampowered media - POWERFUL MARKETING
Marketing Strategy for this year
January 26, 2021
Show all

Marketing Strategy for this year

Marketing Strategy Package - iampowered media - POWERFUL MARKETING


There are three stages to inbound marketing. They are:

Attract


The first stage is the simplest. You want to attract people to visit your website, read your blogs and
download your content.
But you don’t want just anyone. You want people who are highly likely to become customers.
Before you start creating and publishing content, you need to know who your ideal buyers are and
what matters to them. Only then can you create content that’s wholly relevant to that audience.

Engage


Once you’ve got a captive audience, then what? You need to keep engaging with them on the
platforms that they use every day.
The Engage stage is all about maintaining quality relationships with prospects and customers.
You need to personalise interactions and deliver value to your audience – ultimately creating a
brand-loyal following!

Convert


The final stage. Here, you have to align with your sales team and generate content specifically
focused on individual sectors, companies and prospects.
You have to use tools to reach your target accounts and keep a meaningful dialogue going.
The ultimate prize is to convert those accounts into customers.

(source: unknown/please claim)

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